The term "Digital Signage" stands for the use of digital media content in advertising and information systems - such as electronic billboards, traffic signs, instore marketing, digital door signage and large image projections. The attraction of digital signage lies in the targeted, rapid and low-cost communication of content.
Companies that have already had experience with digital signage, however, are often confronted with the contrary effect: A large proportion of "one stop" solutions involve a considerable number of unplanned costs - starting with the purchase and financing of the player hardware, through development of the network infrastructure, up to complex reprocessing of existing content along with replacement and addition of new content. It is precisely the practical operation of digital signage players and the associated network that often requires central and local IT responsibility. All this takes time and money and is time-consuming and tiring.
In order really to make digital signage so effective, cost-effective and flexible that it is worth using it over a large area at many different locations, Dotflux specialises in offering distribution, central/local control and playback of multimedia data at the PoS as a service. Compatible with any local screen hardware and all media formats, it makes possible simple and independent exchange of multimedia content at each location. The technical support is undertaken centrally by Dotflux, central or local IT operating responsibility is not necessary.
In short: Digital signage from Dotflux means optimum efficiency, full service and several functions from one box:
Player, distribution mechanism independent of bandwidth and media storage in one. And it can all be controlled via a web-based content management system.
60% of purchasing decisions are made at the PoS
Source:
POPAI/2006
75% of the customers remember a digital signage advertisement (in contrast with 44% for traditional printed advertising / posters).
Source:
IPSOS/2005
89% of consumers have a positive attitude to digital signage at the PoS.
Source KPMG/2005
44% of the customers perceive instore TV as an independent medium.
Source: Nielsen für Walmart/PN/2005
